The Brand: Kellogg’s Nutri-Grain Bars

Visual Storyteller: April Speed

Stealthy Writer: April Speed

A series of TV commercials we created and sold to our Kellogg’s client. The ask: Increase sales in the flat breakfast bar category by reminding busy people to eat something good in the morning.

A simple, honest reminder to "Respect Yourself in the Morning", stopped people in their tracks and got them to rethink their morning habits. Built on the insight that busy people are vulnerable to making bad food choices in the morning, this campaign illustrates the consequences of those choices. The effort grew the stalled Nutri-Grain business by nearly 30%.