The Pokémon commercials of the 90s have gained a cult classic following. Gen 1-ers remember them fondly while others wonder how advertisers got away with this stuff.

I created a bunch of those Nintendo commercials early on in my career while at Leo Burnett.

We set out to introduced 150 new Pokémon faces into existence in a campaign series that focused on the hard-to-pronounce Pokémon names. Our spots used cosplay characters before cosplay was even a thing – thus the cult following. Partnering with Nintendo’s Japanese animations we worked to portray the correct personalities for each character. Shot and cast in Vancouver, we found the most fabulous actors to match the new Pokémon faces. My makeup and wardrobe stylists were the best. Fast forward to today, these commercials are now epic in every way.

Check out the Las Vegas subdivision that has recently named all of their streets with Pokémon names. “Take a right on Jigglypuff and I’m the 3rd house on the left.”

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