Camp Flea
Camp Flea Antique Mall houses an enormous collection of antiques and vintage wares with over 250 vendor markets to browse through. Our beast of a building is located in the heart of Ozark with a very nostalgic ‘Twin Peaks’ vibe about it. Campy, cool and moody. You’ll find everything from Mid-Century Modern to Seventies to Turn-Of-The-Century. Don’t forget to look up. The Vintage Clothing Loft at Camp Flea offers the largest curation of vintage clothes in the state. Very cool indeed.
Paul & April Speed purchased the warehouse in 2016 and went to work creating the Camp Flea brand. They began renovations and acquiring weird antiques while researching every nook and cranny of backwoods Ozarks. The brand, Camp Flea is based on April’s Ozarkian roots, Paul’s Southern upbringing and their shared love of Table Rock Lake. If you don’t get the Sixties road-trip-kitschiness appeal then we can’t help you there – no camp award for you.
The power of the humble bean. Bush's Best Beans campaign was designed to carefully evolve the Bush brand across all media. A strong brand heritage and simple pure ingredients have kept Bush's on trend.
Besides my role as Creative Director I am also Executive Producer for Paul Speed Photography – An upscale commercial photo studio specializing in editorial & food photography for local and national brands. I serve as producer, studio manager and stylist on all aspects of production. In other words, I take care of everything and everyone. I’ve found that a shaken, not stirred dirty martini takes the edge off things in the studio. Cheers!
What can I do for you?
A simple, honest reminder to "Respect Yourself in the Morning", stopped people in their tracks and got them to rethink their morning habits. Built on the insight that busy people are vulnerable to making bad food choices in the morning, this campaign illustrates the consequences of those choices. The effort grew the stalled Nutri-Grain business by nearly 30%.
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There was this circle of indifference to the category [breakfast bars] that needed to be broken through. The key insight to respect yourself in the morning was used throughout the entire media plan. Kellogg’s and our Burnett team developed the $20 million campaign and helped rejuvenate the declining cereal bar category. Everybody was happy and we all got bonuses that year ;)
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"Respect Yourself in the Morning" – The power of this campaign was that the entire media plan was built around the key insight of ‘vulnerability”. Billboard space was purchased above fast food restaurants, near donut shops and around convenient stores, and TV spots ran during self-improvement shows – all the while making people think before they eat.
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Leo Burnett USA, crafted the brand's first outdoor strategy that targeted the on-the-go customer at the point where so-called "bad food options" lurk. The innovative placement was part of a complete image change for the cereal bar brand that combined print, TV and outdoor ads. The message: "Respect yourself in the morning."
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The ask: Enter the World Champion Chili Cook-Off using Bush’s Chili Beans. To generate inspiring chili ideas, we turned to our in-house culinary team and asked them to tastefully develop a series of on-trend chili recipes. The result: A spicy digital display of chili to warm people up. Photography: Paul Speed Photography
Bush’s Beans
Smash It Up
A hummus recipe series featuring Bush’s Garbanzo Beans – or otherwise known as chickpeas. In this content-rich social media campaign, consumers are encouraged to explore trending cuisine with different kinds of beans. Simply smash chickpeas, tahini, olive oil, lemon juice, and garlic for a delicious and healthy snack. Bush’s Beans are a flavorful source of plant-based protein, fiber and essential vitamins all while keeping it right on trend.
Photo Credit: Paul Speed Photography
Visual storying telling has been a constant in everything I create and produce. Seeing an idea on paper (or storyboard) come to life through film, digital, print or social media makes me the most happy. As a creative, I have worked in all corners of the bullpen – writer, art director, graphic designer and creative director. As producer for my own commercial photography studio, I wear many hats but the one that makes me the most excited is when it’s time to shine in production – here I use my stylist and art director abilities to get every single detail right.
I faithfully manage Paul Speed Photography – a upscale commercial photography studio located in the heart of Ozark.
The Speed Studio
Historic preservation and restoration of an old barn began in 2005. Room & interior design by Paul + April Speed of Paul Speed Photography. Tax records date back to 1833 when Ozark was first plotted by J. C. and A. N. Farmer.
Experience a day or three at the old barn and settle in for awhile. Feed our studio pig (yes, pig). Have a cocktail on the farm lawn. Take lunch from Spring Creek Tea Room. Walk down to the historic Ozark Mill. We’ll show you true Ozarkian hospitality. Contact us for a quote on your next project - we’d love to start building your story today.
Unilever Global uses product "selling stories" to help sales staff quickly communicate the key benefits of a given product. Working in the foodservice B2B space, sales material are pertinent and many times mundane. We held true to the global Knorr brand and gave quick yet witty visual solutions for each product benefit in the savory portfolio line. The sales folks appreciated it and chefs bought it.
Flavor veggies follow. Hellmann's Dressing from Unilever Food Solutions. This particular print and digital series fell into the B2B foodservice space and spoke directly to the Restaurant and College & University segments, focusing on the directors, aka decision makers, of those establishments.
Flavor wings flock to. Great salad dressings will draw food and customers in. Developed for both US and Canadian foodservice markets, this memorable campaign introduces the delicious core of Hellmann's Dressing from Unilever Food Solutions. Living in both the B2B and B2C space, we took an omni-channel marketing approach to reach out as far as we could.
The Pokémon commercials of the 90s have gained a cult classic following. Gen 1-ers remember them fondly while others wonder how advertisers got away with this stuff.
I created a bunch of those Nintendo commercials early on in my career while at Leo Burnett.
We set out to introduced 150 new Pokémon faces into existence in a campaign series that focused on the hard-to-pronounce Pokémon names. Our spots used cosplay characters before cosplay was even a thing – thus the cult following. Partnering with Nintendo’s Japanese animations we worked to portray the correct personalities for each character. Shot and cast in Vancouver, we found the most fabulous actors to match the new Pokémon faces. My makeup and wardrobe stylists were the best. Fast forward to today, these commercials are now epic in every way.
Check out the Las Vegas subdivision that has recently named all of their streets with Pokémon names. “Take a right on Jigglypuff and I’m the 3rd house on the left.”
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I spent one year teaching art. It was one year of pureness. Cleansing of the mind and soul. Here is a collection of my student’s art.
Let’s start with Chihuly.
Theme: Creating with Nature and Our Freshwater Ecosystems
Time: 50 minutes, 2 class periods Grade 7-8
Art Concepts: form, color, space, dimension
Motivation: Show a video of Dale Chihuly art-glass making process and his aquatic installations around the world. PowerPoint images of Chihuly’s sea glass, coral, polyps and abstract illustrations so that students can see the inspiration of nature and organic forms. Although Chihuly’s creations are largely saltwater life formations, we will observe Missouri’s fresh waterways by applying abstract thinking. Chihuly intends for his art to show feeling, so students will make decisions on color and movement with emotion in mind to create these cool amoeba-like sculptures.
If I were to choose a medium, I’d say I am most drawn to sculpting. Creating 3-D things but applying the physics of it with a very graphic design approach. My students really enjoyed these types of projects. Most of my projects involved concepting and also being creative with art supplies (and trash). I think this combo of problem-solving is what gets one to think outside the box and come up with some really different results. No budget? No problem.
Hey guys, what’s something we can we do with this humongous bulk box of straws I found in the supply closet?
Feel the energy of our Spring Crystal Sculptures next →
