The Brand: Hellmann’s

Creative Direction + Art: April Speed

Flavor wings flock to. Great salad dressings will draw food and customers in. Developed for both US and Canadian foodservice markets, this memorable campaign introduces the delicious core of Hellmann's Dressing from Unilever Food Solutions. Living in both the B2B and B2C space, we took an omni-channel marketing approach to reach out as far as we could.