The Brand: Camp Flea

Social Media Manager + Proprietor: April Speed

The brand, Camp Flea, is based on my Ozarkian roots, Southern upbringing and my family’s shared love of Table Rock Lake. The antique mall is located in the heart of Ozark, Missouri, and houses over 250 vendors.

As social media manager, I developed the vintage-lifestyle persona and turned it into a modern yet old-school retail experience for all. The evolution happened early on by embracing a social-first marketing strategy and filling it with fun, thought-provoking content. What could be better than simultaneously scrolling AND strolling antiques?

Most of the daily content encourages people to get out, thrift and have some fun. Campy, cool and moody, you’ll find everything from MCM to 70s to turn-of-the-century.

See Camp Flea in action. Visit our Instagram: @campfleaantiquemall